Terms and Conditions (End‑User License Agreement)

Last updated: November 14, 2025
Owner: SubSchool LTD, 2nd Floor College House, 17 King Edwards Road, RUISLIP, London, UK
Email: maksim@subschool.us

These Terms of Use (“Terms”) govern your access to and use of the 10kQ mobile applications, website and related services (collectively, the “Service”), provided by SubSchool LTD (“we”, “us”, “our”).

By installing, accessing or using the Service you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Eligibility and Account

1. You must be at least 16 years old to use the Service. If you are under the age where you can legally consent to data processing in your country, you may only use the Service with the consent of your parent or legal guardian.
2. You are responsible for keeping your account credentials confidential and for all activity under your account.
3. You must provide accurate information and not impersonate any other person.

2. Description of the Service

2.1. 10kQ is a personal journaling and self‑reflection app. You answer short daily questions; the Service generates weekly and monthly summaries and allows you to export your data in machine‑readable form (e.g. JSON).

2.2. The Service may suggest insights, trends or recommendations based on your entries. These are automatically generated and for informational purposes only.

2.3. The Service is not a medical, psychological, psychiatric, financial or legal service and must not be used as a substitute for professional help.

3. Digital Twin and Future AI Use

3.1. The conceptual goal of 10kQ is to help you build a structured dataset about your life that may later be used to train AI models (e.g. a “digital twin”).

3.2. We do not guarantee such models will exist or achieve specific results.

3.3. Currently, we only:

• collect and store your entries and summaries;
• provide tools to view and export your data;
• may offer experimental AI‑powered features (e.g. question suggestions).

3.4. Any future AI features will require additional consent.

4. Subscriptions and Payments

4.1. Parts of the Service may be offered via paid subscription (“Subscription”). Pricing, billing period, and included features are shown in the app or app store listing.

4.2. Subscriptions purchased through Apple App Store or Google Play are billed and managed by those platforms under their own terms. Cancellation and refunds must be managed through the respective store (e.g. Settings → Subscriptions).

4.3. Unless otherwise stated, Subscriptions automatically renew unless cancelled at least 24 hours before the current period ends.

4.4. We may change prices and subscription structure in the future, with reasonable prior notice where required.

5. User Content and License

5.1. You retain all rights to your content (“User Content”).

5.2. By using the Service, you grant us a limited, non‑exclusive, royalty‑free license to store, process and display your User Content only to:

• operate and improve the Service,
• ensure security and backups,
• generate anonymised analytics.

We do not sell personal User Content to third parties.

5.3. You are responsible for ensuring your content does not violate any laws or third‑party rights.

6. Privacy and Data Protection

6.1. We process your personal data under UK GDPR and the Data Protection Act 2018, as described in our Privacy Policy.

6.2. Key points:

• You can export or delete your data on request.
• Reasonable security measures are applied, but no system is perfectly secure.

6.3. Some features may use third‑party providers (e.g. hosting, analytics) who are contractually required to protect your data.

7. Export and Deletion

7.1. You may export your data in structured formats (e.g. JSON).

7.2. You are responsible for securing exported data.

7.3. You can request account deletion via the app or by contacting us at maksim@subschool.us. Certain records (e.g. billing logs) may be retained as required by law.

8. Acceptable Use

You agree not to:

• use the Service unlawfully,
• reverse‑engineer or interfere with it,
• share your account,
• upload malicious or infringing content.

We may suspend or terminate your access for serious or repeated violations.

9. Intellectual Property of the Service

All Service materials (excluding User Content) are owned by SubSchool LTD or its licensors. You are granted a limited, non‑transferable license to use the Service for personal, non‑commercial purposes.

10. Disclaimers

10.1. The Service is provided “as is”.

10.2. We do not warrant that:

• the Service will be uninterrupted or error‑free;
• insights will be accurate or suitable for any purpose.

10.3. If you experience psychological distress, seek professional help — the Service is not designed for crisis situations.

11. Limitation of Liability

11.1. Nothing excludes liability for death, injury, or fraud.

11.2. To the extent permitted by law, we are not liable for indirect or consequential damages or loss of data, profits, or goodwill.

11.3. Our total liability shall not exceed the greater of £50 or the amount paid by you in the last 12 months.

12. Changes to the Service and Terms

We may modify the Service or these Terms as needed. Material changes will be communicated via the app. Continued use means acceptance of new Terms.

13. Governing Law and Disputes

Governed by the laws of England and Wales.
Consumers in the UK or EU retain mandatory protections under local law.
Disputes may be brought before courts of England and Wales or your local court.

14. Contact

SubSchool LTD
2nd Floor College House, 17 King Edwards Road,
RUISLIP, London, UK
Email: maksim@subschool.us

15. Apple App Store Specific Terms

These additional terms apply if the app was downloaded from the Apple App Store.

15.1. Acknowledgement

You and the End‑User acknowledge that this EULA is between you (SubSchool LTD) and the End‑User only — not with Apple. SubSchool LTD is solely responsible for the 10kQ app and its content.

15.2. Scope of License

The license is a non‑transferable right for the End‑User to use the 10kQ app on any Apple‑branded device owned or controlled by the End‑User, per Apple’s Media Services Terms and Conditions. The app may also be accessed by accounts linked via Family Sharing or volume purchasing.

15.3. Maintenance and Support

SubSchool LTD is solely responsible for providing support and maintenance. Apple has no obligation to provide any support services for the app.

15.4. Warranty

In the event of any app failure, you may notify Apple and Apple will refund the purchase price (if applicable). To the fullest extent permitted by law, Apple bears no further warranty obligations. All other claims, liabilities, damages, or expenses are the sole responsibility of SubSchool LTD.

15.5. Product Claims

You and the End‑User acknowledge that SubSchool LTD is responsible for addressing any claims relating to the app or its use, including product liability, legal compliance, or consumer protection issues.

15.6. Intellectual Property Rights

In case of any third‑party claim that the app or the End‑User’s use infringes intellectual property rights, SubSchool LTD will be solely responsible for handling such claims.

15.7. Legal Compliance

The End‑User represents and warrants that they are not located in a country subject to a U.S. Government embargo or designated as “terrorist supporting”, and are not listed on any U.S. Government list of prohibited or restricted parties.

15.8. Developer Information

Developer: SubSchool LTD
Address: 2nd Floor College House, 17 King Edwards Road, RUISLIP, London, UK
Email: maksim@subschool.us

15.9. Third‑Party Terms

End‑Users must comply with any applicable third‑party terms when using the app (e.g. data service agreements when using VoIP features, if applicable).

15.10. Third‑Party Beneficiary

You and the End‑User acknowledge that Apple and its subsidiaries are third‑party beneficiaries of this EULA. Upon acceptance, Apple shall have the right to enforce this agreement against the End‑User as a third‑party beneficiary.