Terms and conditions

Last updated: November 9 2025

Owner: SubSchool LTD, 2nd Floor College House, 17 King Edwards Road, RUISLIP, London, UK
Email: maksim@subschool.us

These Terms of Use (“Terms”) govern your access to and use of the 10kQ mobile applications, website and related services (collectively, the “Service”), provided by SubSchool LTD (“we”, “us”, “our”).

By installing, accessing or using the Service you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Eligibility and account

1.1. You must be at least 16 years old to use the Service. If you are under the age where you can legally consent to data processing in your country, you may only use the Service with the consent of your parent or legal guardian.

1.2. You are responsible for keeping your account credentials confidential and for all activity under your account.

1.3. You must provide accurate information and not impersonate any other person.

2. Description of the Service

2.1. 10kQ is a personal journaling and self-reflection app. You answer short daily questions; the Service generates weekly and monthly summaries and allows you to export your data (including summaries) in machine-readable form (e.g. JSON).

2.2. The Service may suggest insights, trends or recommendations based on your entries. These are automatically generated, may be incomplete or inaccurate and are provided for informational purposes only.

2.3. The Service is not a medical, psychological, psychiatric, financial or legal service, and does not provide diagnosis, treatment, therapy or professional advice. Do not use the Service as a substitute for professional help.

3. Digital twin and future AI use

3.1. One of the conceptual goals of 10kQ is to help you build a long-term, structured dataset about your life that could later be used to train language models or other AI systems (for example, a “digital twin” that imitates your style and decisions).

3.2. We do not guarantee that such models will exist, be available to you, or achieve any particular level of accuracy. The development of AGI or uploaded intelligence (UI) depends on future research, technology and regulation.

3.3. At present, we only:

• collect and store your entries and summaries;
• provide tools to view and export your data;
• may offer experimental AI-powered features (e.g. question suggestions, draft summaries).

3.4. Any future features for training or hosting a personal AI model will be subject to separate conditions and, where required, additional consents.

4. Subscriptions and payments

4.1. Parts of the Service may be offered on a paid subscription basis (“Subscription”). Pricing, billing period and included features are shown in the app and/or app stores.

4.2. Subscriptions purchased via Apple App Store or Google Play are billed and managed by those platforms under their own terms. You must manage cancellation and refunds through the respective store (e.g. Settings → Subscriptions).

4.3. Unless otherwise stated, Subscriptions automatically renew for the next billing period unless cancelled at least 24 hours before the current period ends.

4.4. We may change prices and subscription structure in the future. Any change will apply from the next billing period and, where required, will be notified in advance.

5. User content and license

5.1. You retain all rights to the content you enter into the Service, including answers, notes and tags (“User Content”).

5.2. By using the Service, you grant us a worldwide, non-exclusive, royalty-free license to store, process and display your User Content only:

• to provide the Service (including summaries, analytics and export),
• to maintain backups and security,
• to develop and improve the Service using aggregated and anonymised data where possible.

We do not sell your personal User Content to third parties.

5.3. You are responsible for ensuring that your User Content does not violate any law or third-party rights (e.g. privacy, copyright).

6. Privacy and data protection

6.1. We process your personal data in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018, as described in our Privacy Policy (available in the app and on our website).

6.2. Key points:

• You can request a copy of your personal data and export your entries and summaries.
• You can request deletion of your account and personal data, subject to legal retention requirements.
• We take reasonable technical and organisational measures to protect your data, but no system is perfectly secure.

6.3. Some features may rely on third-party service providers (e.g. cloud hosting, analytics, crash reporting). We require such providers to protect your data under appropriate contracts.

7. Export and deletion

7.1. The Service allows you to export your entries and summaries in a structured format (for example, JSON). Export formats may change over time but will remain reasonably usable for analysis and model training.

7.2. You are responsible for the security of files exported from the Service. Once exported, we cannot control how such files are stored or used.

7.3. You may request deletion of your account from within the app or by contacting us at maksim@subschool.us. After deletion, some limited information (e.g. payment records, logs) may be retained as required by law or for security and anti-abuse purposes.

8. Acceptable use

You agree not to:

• use the Service in any unlawful way;
• attempt to reverse engineer or interfere with the Service;
• share your account with others;
• upload malicious code, spam or content that is illegal, harmful, defamatory or infringing.

We may suspend or terminate your access if you seriously or repeatedly violate these Terms.

9. Intellectual property of the Service

The Service, including its design, logo, software, text and graphics (excluding your User Content), is owned by SubSchool LTD or its licensors and is protected by copyright and other intellectual property laws. You are granted a limited, non-exclusive, non-transferable license to use the Service for personal, non-commercial purposes.

10. Disclaimers

10.1. The Service is provided on an “as is” and “as available” basis.

10.2. We do not warrant that:

• the Service will be uninterrupted or error-free;
• summaries or insights will be accurate, complete or suitable for any particular purpose;
• use of the Service will lead to any specific psychological, professional or life outcome.

10.3. If you experience mental health issues, depression, anxiety, suicidal thoughts or other serious problems, you must contact qualified professionals or emergency services. The Service is not designed for crisis situations.

11. Limitation of liability

11.1. Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or any other liability which cannot be excluded under applicable law.

11.2. To the maximum extent permitted by law, we shall not be liable for:

• any indirect, consequential or special loss;
• loss of profits, data, reputation or business opportunities,
  arising out of or in connection with your use of the Service.

11.3. To the extent we are liable to you, our total aggregate liability arising out of or relating to the Service shall not exceed the amount you paid to us for the Service in the twelve (12) months preceding the event giving rise to the claim, or £50 (whichever is higher).

12. Changes to the Service and Terms

12.1. We may modify or discontinue parts of the Service at any time (for example, to improve features or comply with law).

12.2. We may update these Terms from time to time. If we make material changes, we will notify you within the app or by other reasonable means. Continued use of the Service after changes take effect means you accept the new Terms.

13. Governing law and disputes

13.1. These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales.

13.2. If you are a consumer residing in the UK or EU, you may have mandatory consumer rights and protections under local law; these Terms do not limit those rights.

13.3. The courts of England and Wales shall have non-exclusive jurisdiction. This means you may bring a claim in your local courts if consumer protection law gives you that right.

14. Contact

If you have any questions about these Terms or the Service, you can contact us at:

SubSchool LTD
2nd Floor College House, 17 King Edwards Road,
RUISLIP, London, UK
Email: maksim@subschool.us